Mary–Liz Murray – Actor/Director/Teacher and Owner of Streamix Consulting
Mary–Liz has over 5 years of professional Arts Marketing and Administration experience here in Boston. She has extensive social-media, blogging, and communications skills as well as experience with Kickstarter and donor relations. She has devoted the last two years to building a small social media marketing and crowdfunding consulting firm, Streamix Consulting. As the owner and principal of Streamix Consulting, Mary–Liz works with local creative businesses, entrepreneurs, and non-profits to help them find their voice in the noisy world of likes, tweets, pins, and photos. Streamix specializes in building meaningful connections with a client’s audience and building on that audience to increase engagement. As a creative marketing consultant Mary–Liz coaches her clients in strategy, content creation, and best practices across many channels including: Facebook, Twitter, LinkedIn, Instagram, Google+, Pinterest, YouTube, Tumblr, Blogger, and WordPress Blogs.Streamix also helps artists and organizations leverage their online and personal networks for success in crowd-sourced funding using platforms like Kickstarter and Indie-Go-Go and has helped various projects raise over $175,000 through online, crowd-based funding so far.Before founding Streamix, Mary–Liz was one of three founding artistic directors of The CoLab Theatre Company and she is currently the Director of Outreach for Theatre on Fire, working to actively engage with Boston’s robust theater community online through Facebook, Twitter, and other social platforms. She has helped to create the #FillASeat challenge for Theatre on Fire’s 10th season and plays an active role in marketing and development strategy across all mediums. She holds a BFA in Acting from the University of Connecticut and is a working theater artist in Boston having worked with Fort Point Theater Channel, Stoneham Theater, Wheelock Family Theater, and Emerson College, among other
Emma: Can you tell our members a little bit about your background in the arts and in social media?Mary-Liz: I started in theatre one summer in middle school because my mother thought I needed “something to do”. It was love at first rehearsal. I’ve been working as an actor ever since and now hold a BFA in Acting from UConn. Inspired by the large amount of growth and change I saw in the Boston theatre scene in the early 2000’s, I decided to move home to Boston after graduation . In 2009, after working professionally for a year, I teamed up with two friends and started a fringe company, the CoLab Theatre Company.Our mission was to expose our artistic process to our audience. Our first step was creating a blog, and that is where my experience and love for social media started. Using our blog and our Facebook and Twitter accounts, The CoLab built a following and successfully turned it into sold out audiences for the 5 fully staged events we produced. While running the CoLab I also worked as the Staff Assistant for the Tufts University Music Department where I helped to implement their Social Media Program. I left CoLab and Tufts in early 2012 and have been working for myself as an actor, teacher, and social media and crowdfunding consultant ever since. Through my business, Streamix Consulting, I have worked with numerous small businesses and non-profits to help expand their online presences.Emma: What will the workshop on 11/18 format be? Is there anything that the attendees should bring with them?Mary-Liz: The format will be lecture with a powerpoint presentation (attached for you to look at). Attendees can bring a pen & pencil if they want to take notes and a couple of burning questions. For those who aren’t note takers I’m happy to share my slides with anyone who attends.Emma: What are a few of the main tenets of social media for you?Mary-Liz: I think my top three musts for using any professional social media presence are1. Plan Ahead.2. Pay Attention.3. Have Fun.
Emma: What is one or two things that you wish that people knew about social media?Mary-Liz: Well the #1 thing I wish people knew…or rather understood better, is that it takes time to build a robust social media following. Sometimes you will start seeing results and ROI in a few months, but often it takes a solid year or more. It does not happen overnight, and there will be bumps along the way. But it is worth it – with social you are investing in loyal brand ambassadors who will help spread your message, not just “customers” or audience members.Emma: Is there anything else you’d like our members to know about the workshop or about maintaining a social media presence?Mary-Liz: The workshop will offer a basic overview of the current popular platforms as well as some basic starting strategy to help you manage and maintain your presence. It’s important to remember though, that this presentation is to help participants start prioritizing social media instead of trying to “squeeze it in”. To build your base of fans and followers it’s important to create the proper time in your schedule for it. That doesn’t mean you need a full-time professional, but it does mean that whether you’re coming from a business or a company with multiple members or you’re an individual artist putting time for updating social, analyzing your progress, and planning your marketing calendar into to your workflow calendar is important.